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The 6 Ingredients We Skip
We refuse to use these harmful ingredients that damage hair over time.
Here's the science behind each exclusion.
No Sulphates
These harsh detergents strip natural oils, cause dryness and colour fade, and damage the hair cuticle with repeated use. Our gentle cleansers preserve your hair's natural moisture barrier.
No Parabens
These preservatives can irritate the scalp, disrupt hair follicles, and cause sensitivity reactions. We use natural preservation methods that are safer for daily use.
No Silicones
Silicones create heavy buildup that blocks moisture and weighs hair down, making it dependent on harsh clarifying shampoos. Our alternatives provide lasting smoothness without residue.
No Drying Alcohols
These alcohols strip moisture, making hair brittle and prone to breakage while causing static and frizz. We use conditioning alcohols that enhance softness instead.
No Synthetic Fragrances
Synthetic fragrances can cause scalp irritation, dermatitis, and allergic reactions, often triggering headaches and sensitivities. Our natural bergamot scent is gentle and non-irritating.
No Harsh Chemicals
Harsh chemicals weaken hair structure and cause cumulative damage with repeated exposure. Every ingredient we choose actively strengthens and nourishes hair instead.
No Sulphates
These harsh detergents strip natural oils, cause dryness and colour fade, and damage the hair cuticle with repeated use. Our gentle cleansers preserve your hair's natural moisture barrier.
No Parabens
These preservatives can irritate the scalp, disrupt hair follicles, and cause sensitivity reactions. We use natural preservation methods that are safer for daily use.
No Silicones
Silicones create heavy buildup that blocks moisture and weighs hair down, making it dependent on harsh clarifying shampoos. Our alternatives provide lasting smoothness without residue.
No Drying Alcohols
These alcohols strip moisture, making hair brittle and prone to breakage while causing static and frizz. We use conditioning alcohols that enhance softness instead.
No Synthetic Fragrances
Synthetic fragrances can cause scalp irritation, dermatitis, and allergic reactions, often triggering headaches and sensitivities. Our natural bergamot scent is gentle and non-irritating.
No Harsh Chemicals
Harsh chemicals weaken hair structure and cause cumulative damage with repeated exposure. Every ingredient we choose actively strengthens and nourishes hair instead.
Our Key Ingredients
Every ingredient earns its place by making your hair stronger, smoother, or easier to style.
Hydrolyzed Wheat Protein- Rebuilds damaged hair from the inside out. Gives you flexible hold that moves with you.
Hyaluronic Acid - The same moisture magnet used in skincare. Keeps hair hydrated without heaviness.
Jojoba Oil The closest thing to your natural hair oils. Conditions without weighing hair down.
Vitamin E - Protects hair from environmental damage. Keeps colour looking fresh longer.
Squalane - Lightweight oil that adds shine and smoothness without any greasy feeling.
Plant-Based Glycerin - Pulls moisture from the air into your hair. Adapts to different climates naturally.