The story of NEUU.

When I began developing NEUU, I had one goal — to create a product that finally made the slick-back effortless, healthy, and fast.

What followed was over a year of research, testing, and refusing to settle. Every sample went back for reformulation until it felt perfect — no stiffness, no residue, and no compromise on hair health. I wanted a formula that could keep up with real women, real routines, and the pace of modern life.

Then life shifted. I found out I was pregnant — while still working full time and pushing through the final stages of development. I didn’t expect to launch a brand the same month I gave birth, but somehow, that timing made sense.

Because NEUU was built for women like me — balancing careers, families, and everything in between. The Slick Formula was made to make life easier, quick to use, good for your hair, and made to last. Proof that simplicity can still be powerful.

Anna-Gabriella xx

"This isn't just about hair products, it's about redefining what beauty can be for busy women. The industry has told us for too long that we need perfect schedules for perfect hair. With Neuu, you'll always have hair that keeps up with your beautifully demanding life, and more importantly, hair that works with your reality, not against it."

Anna-Gabriella, Founder

About

At NEUU, we believe modern beauty should serve you, not slow you down. We’ve reimagined the slick-back routine with two essentials — The Slick Formula and The Slick Brush — designed to simplify styling without compromising hair health. Each product blends care with performance, delivering effortless results that strengthen your hair with every use. Thoughtfully made, endlessly adaptable, and built for the pace of real life.