The styling solution I always wished existed.

Living between Sydney and New Zealand with curly, unruly hair, I spent years searching for a product that could keep up with my demanding schedule. Like so many women, I found myself constantly choosing between a good workout and good hair. Traditional gels left my hair feeling heavy, requiring a wash the same night I applied them. "Natural" products gave up by 10am, leaving me frustrated and searching for the next solution.

Deep down, I knew I wasn't alone. So many of us live beautifully demanding lives – juggling careers, relationships, fitness, and everything in between – yet the beauty industry kept telling us we needed perfect routines for perfect results.

After over a year of development, I created The Slick Formula. This isn't just another styling product; it's a hydrating cream that works as both a high-performance styler and nourishing hair treatment, giving you all-day hold while actually improving your hair health over time.

At Neuu, we believe in solutions over compromises – your hair should work for you, not against you. Our philosophy is rooted in performance, care, and honesty, creating products that deliver all-day hold while actually improving your hair health over time. We take the guesswork out of styling, ensuring that every formula serves multiple purposes, works with your demanding schedule, and empowers confidence in every moment. Better ingredients, better results, for hair that's styled, re-styled, and never retired.

"This isn't just about hair products, it's about redefining what beauty can be for busy women. The industry has told us for too long that we need perfect schedules for perfect hair. With Neuu, you'll always have hair that keeps up with your beautifully demanding life, and more importantly, hair that works with your reality, not against it."

Anna-Gabriella, Founder

Discover our approach to clean formulation, advanced proteins, and hair that works with real life.

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